When you stop and think about Apple® products, what comes to mind? Creativity? Innovation? Style?
What about BMW®? You might instantly think of luxury, speed, and performance. Or, perhaps you imagine yourself behind the wheel of one of their cars, whipping around turns and experiencing the thrill of racing down a highway at top speed.
When you stop and
think about Apple®products, what comes to mind? Creativity? Innovation? Style?
What about BMW®? You
might instantly think of luxury, speed, and performance. Or, perhaps you
imagine yourself behind the wheel of one of their cars, whipping around turns
and experiencing the thrill of racing down a highway at top speed.
Brand identity i.e a
big part of the success of Apple and BMW. They've created and sustained
specific and emotional ideas around their brand, and these ideas resonate
strongly with their customers.
A successful brand
identity reflects people's values and beliefs, and how they would like to see
themselves.
However, without a clear and meaningful identity, a brand can
quickly fade away.
Kapferer's Brand
Identity Prism identifies six key things that you need to think about when
developing a brand identity.
.......coming soon!.........
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